Content Marketing Campaign For Health Insurance Focused On New Dads

The arrival of a baby to a family can be the triggering point for new dads to think about health insurance. This is the reason why content marketing agency Mahlab Media is creating a digital hub for WA-based health insurer HBF so that a stronger connection can be build with new dads or dads-to-be. The portal Direct Advice for Dads will feature content that is designed to provide relevant and important information for the other parent who is not given as much focus as the mom. New dads are currently…

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