Retailers Increasing Their Focus On Humanizing The E-Commerce Experience, According To Report

iAdvize, a major conversational platform solutions firm that handles 2,000+ clients from across 100+ countries, recently published a survey of more than 100 US e-commerce and retail companies to see how the e-commerce field is changing customer experience. The survey was conducted before and during the COVID-19 pandemic and noted that the vast majority of brands (93%) consider their official site a key part of their marketing endeavours. However, about 60% have stated that they’ve been hit with setbacks that get in the way of their digital projects, like improving…

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Christmas 2020 Is Different From Previous Years

Businesses are trying different online marketing strategies to stay competitive during the coronavirus pandemic. While some are encouraging customer reviews like King Kong advertising review, others are using ads on social media platforms like Facebook. However, the website remains as the primary source of information. It is very likely that Christmas 2020 will be different from previous Christmases but if there is one thing that will not change for the UK culture, it is the love for annual Christmas advertisements. Retailers always capitalize on consumer’s fondness for the Christmas season. However,…

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