How Brands Gain Exposure Through Reviews

Each review that is posted online by a customer is a free advertisement for a business. The name of the brand and the product gain exposure that translates to more traffic for the website. Online reviews provide the kind of mass exposure that cannot be gained through traditional digital marketing strategies. Besides that, reviews have the power to influence a consumer’s purchasing decision. Search engines like Google take note of the number of times that the name of the company appears in reviews. A business that is mentioned for lots…

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