Why Reviews Must Be Incorporated Into The Marketing Strategy

According to consumerist.com, it is a good idea to highlight a review or comment expressed by a customer in his words when marketing the brand in several channels. The real-time experience of your customers when shared on the website, blogs, and social media accounts can show how you deliver your brand promise to others. With content overload online, it would be quite difficult to create content regularly that will resonate with the audience. This is where you can use your very own customers as brand ambassadors. The opinions of your…

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The Importance Of Online Reviews

Online reviews are now a key facet of digital marketing, acting like the lovechild of word-of-mouth marketing and feedback. It doesn’t take much to see why online reviews are important, but for those still in doubt, here are a few points to help make it clear. Better customer understanding Reviews are the opinion of customers. That means that, by analyzing them, your organization/brand/company gets a better grasp of what’s going in your customers’ heads. In turn, this information can be used to improve your offerings and provide better customer experiences.…

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What Do When You Are Wrongfully Accused Of Shoplifting

It can be frustrating and humiliating to be accused of shoplifting. A shopping experience turned out to be a nightmare for a journalist when he was wrongfully accused of shoplifting. The store claimed that they have a video that will support their accusation and made it clear to the journalist that he won’t be allowed to leave the store. The journalist walked inside a Somerfield store carrying two newspapers that he purchased from a newsagent nearby the store. As the journalist was paying for his purchases, he was accosted by…

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A Brief Insight Into The Cross-Border Trade Between Canada And The USA

Trucking is the preferred method for cross-border transport because it delivers a significantly valuable advantage of cost, timing, and visibility. Cross-border trade between Canada and the USA is considered big business because it generates astronomical profits for everyone involved, However, cross-border trade has its own set of rules from carrier requirements to custom paperwork and security clearances. The US Customs and Border Protection (CBP) and the Canadian Border Services Agency take cross-border shipping very seriously. Both agencies want to know what the trucks are bringing to their countries and their…

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