Why Reviews Must Be Incorporated Into The Marketing Strategy

According to consumerist.com, it is a good idea to highlight a review or comment expressed by a customer in his words when marketing the brand in several channels. The real-time experience of your customers when shared on the website, blogs, and social media accounts can show how you deliver your brand promise to others. With content overload online, it would be quite difficult to create content regularly that will resonate with the audience. This is where you can use your very own customers as brand ambassadors. The opinions of your…

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The Importance Of Online Reviews

Online reviews are now a key facet of digital marketing, acting like the lovechild of word-of-mouth marketing and feedback. It doesn’t take much to see why online reviews are important, but for those still in doubt, here are a few points to help make it clear. Better customer understanding Reviews are the opinion of customers. That means that, by analyzing them, your organization/brand/company gets a better grasp of what’s going in your customers’ heads. In turn, this information can be used to improve your offerings and provide better customer experiences.…

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Microsoft Calls Out Google’s Bluff Regarding AU’s Plans To Make Tech Giants Pay For News

The Australian government revealed their proposed news media bargaining laws, which would make tech giants pay for news in the country. The proposed legislation, dubbed the News Media and Digital Platforms Mandatory Code, would lead to companies like Google, Microsoft, and Facebook negotiating with registered Aussie media outlets to share revenue from news content. Google Australia Managing Director Mel Silva stated that the company objects to the terms of the proposed legislation, warning that they would bar Aussies from using Google Search if the laws are implemented. Aussie digital marketing…

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How Brands Gain Exposure Through Reviews

Each review that is posted online by a customer is a free advertisement for a business. The name of the brand and the product gain exposure that translates to more traffic for the website. Online reviews provide the kind of mass exposure that cannot be gained through traditional digital marketing strategies. Besides that, reviews have the power to influence a consumer’s purchasing decision. Search engines like Google take note of the number of times that the name of the company appears in reviews. A business that is mentioned for lots…

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Retailers Increasing Their Focus On Humanizing The E-Commerce Experience, According To Report

iAdvize, a major conversational platform solutions firm that handles 2,000+ clients from across 100+ countries, recently published a survey of more than 100 US e-commerce and retail companies to see how the e-commerce field is changing customer experience. The survey was conducted before and during the COVID-19 pandemic and noted that the vast majority of brands (93%) consider their official site a key part of their marketing endeavours. However, about 60% have stated that they’ve been hit with setbacks that get in the way of their digital projects, like improving…

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Christmas 2020 Is Different From Previous Years

Businesses are trying different online marketing strategies to stay competitive during the coronavirus pandemic. While some are encouraging customer reviews like King Kong advertising review, others are using ads on social media platforms like Facebook. However, the website remains as the primary source of information. It is very likely that Christmas 2020 will be different from previous Christmases but if there is one thing that will not change for the UK culture, it is the love for annual Christmas advertisements. Retailers always capitalize on consumer’s fondness for the Christmas season. However,…

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Are Consumer Reviews, Always Right?

The ability for people to leave feedback about a product or service has given rise to online review sites. It is very likely that you will come across king kong marketing reviews about a digital agency from review sites. Honest feedback is encouraged by the digital agency to make it beneficial to other consumers. A consumer has the right to criticize a business if the product or service does not live up to the promised standards. However, there is always a risk that a consumer is leaving negative feedback just to be…

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How To Use Reviews To Enhance Online Presence During The Pandemic

According to research, consumers generally trust a King Kong marketing agency review more than an advertisement. They consider reviews as credible because they are based on customer’s personal experiences. For consumers, it’s like trusting the recommendation of someone they know. For businesses, reviews are a very powerful form of advertising they get for free. The coronavirus pandemic has negatively impacted almost all industries whether small or big. According to Facebook’s State of Small Business Report, industries that bore the most impact due to the pandemic are cafes, hotels, and restaurants…

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King Kong Marketing Agency Review Vs Client Testimonial 

If you are looking for marketing services, you will surely turn to the internet for information as it is the fastest and most convenient way to do things these days. When looking for ideas or if you want to know more about the marketing agency, you have two options; one is to visit the agency’s website or read through any of the King Kong marketing agency review found over the internet. If you want to do a short cut, you can easily visit the website of the marketing agency that…

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