In the past, when a consumer wishes to purchase and choose the best electric griddle, word of mouth recommendations will be the basis of choice. Nowadays, a consumer will read reviews online on the different types of electric griddles that are available in the market to determine which best suits the requirements. Customer reviews are also relevant for locally based businesses that rely on foot traffic because it can create trust.
Reviews are very important for restaurants and hotels because they can make the difference between success and failure. Positive comments from customers can produce an average increase in sales of 18% and customers are more likely to spend 31% more. On the other hand, 22% of consumers will not buy a product after reading a negative review or bad comment.
However, it does not necessarily mean that negative reviews are bad for business. Having no reviews at all is worse for a business because it negatively impacts on the business potential. When there are negative reviews, the business has the opportunity to make a correction and eliminate the fears among consumers that they are buying a wrong product. If there are no reviews, the business is not even on the radar of the consumer.
On the other hand, buying fake reviews to reassure your target audience is not recommended because it is very easy to notice a review that was not generated from personal experience. For example, the best sources of reviews are housewives and kitchen cooks who can tell you the specification of the best electric griddles on the market. Their reviews will tell you that there are different height adjustments that can be made at the top for cooking a variety of foods.
More and more consumers trust legitimate reviews instead of television advertisements and descriptions that come from manufacturers. Consumers usually form an opinion about a brand after reading some positive reviews.
Reviews can help a consumer choose the best electric griddle on the market. Reviews have become an integral part of every purchasing decision because consumers want to be well informed. There must be confidence when they buy the electric griddle that allows them less time for cooking and cleaning.