Heritage Automotive Purchases Blade Motorcycles And Blade Motor Group

Heritage Automotive has managed to expand its presence in the UK with their acquisition of Blade Motor Group and Blade Motorcycles in a recent transaction. The details of the transaction remain undisclosed, with neither group divulging details.

Notably, prior to this acquisition, Blade Motor Group’s last set of published accounts, accounting for the time period ending at June 30,2017, showed that they made a turnover of £213.9 million, as well as taking £2 million worth of losses, prior to taxation. The group’s annual account pointed towards several factors to this, including the Brexit vote, as well as the move away from diesel-run vehicles.

As part of the acquisition, Heritage Automotive acquires three Skoda, two Seat and Audi, Honda and Volkswagen dealerships. AM100’s 86th-placed, £155 million turnover expand the franchise’s influence across several regions of the UK; namely, Bristol, Cheltenham, Gloucester, Somerset, and Wiltshire.

The Blade Motorcycles sell Ducati, Indian, KTM, Moto Guzzi, Piaggio, Suzuki, Triumph, Honda, Harley Davidson, Yamaha, and Aprilia bikes, in several locations in Abingdon, Cheltenham, Swindon, and Stratford.

Heritage’s expansion via acquisitions comes just a bit over three years following Heritage Automotive Ltd’s acquisition by former Colborne Garages owners John Walsh and Richard Neulaender.

Neulaender made a statement regarding the acquisition, saying that they’re happy to be expanding, and growing their representation with the VWG Brands, with more retailers that handle Audi, Skoda & VW. At the same time, they also managed to make new partnerships with the bike manufacturers that they’ll be representing, allowing for the sale of more Aprilia bikes and other brands.

He noted that former Blade owner Mike Flanagan insisted that the Blade business remain in private ownership, and they’re happy to have been able to help him achieve that. Neulaender describes the Blade group as a fantastic strategic and geographical asset for Heritage, but also hopes that, in time, it’ll become a cultural asset as well.

This is only one of the more recent acquisitions of the Heritage Group, as their directors returned to the Jaguar Land Rover (JLR) brands, by acquiring several Jaguar and Land Rover dealerships from the Stratstone premium franchise operation.

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