Each review that is posted online by a customer is a free advertisement for a business. The name of the brand and the product gain exposure that translates to more traffic for the website. Online reviews provide the kind of mass exposure that cannot be gained through traditional digital marketing strategies. Besides that, reviews have the power to influence a consumer’s purchasing decision.
Search engines like Google take note of the number of times that the name of the company appears in reviews. A business that is mentioned for lots of times usually gains a higher ranking in search engine results. Consumers read reviews because they trust the customer who has shared his personal experience with a brand regardless of the fact that the review is posted by a stranger.
However, there are reviews that may raise concerns or suggestions for improvements. These reviews must be not ignored because they provide a good opportunity to resolve the customer’s issues. It is better for a review to be published online because the company can respond and demonstrate that it is interested in the customer’s feedback. A response to a review builds a good relationship with the customer particularly if the issue is addressed accordingly.
Even digital marketing agencies understand the benefits of getting good reviews. You can read king kong agency review to gain more information about the digital agency including the services that it offers to help grow a business. In addition to its core offerings like SEO, PPC, Facebook advertising, web design, and marketing automation, training programs are also offered for scientific customer acquisition.