Australia has a deep-rooted love affair with meat, to the joy of people that sell meat products and meat slicer in Australia, with foods like footy pie, and sausage sizzle seen as celebrations of everything Australian.
As the demand for meat-free options grow, industries are popping up to fill the demand. One such niche is ‘guilt free meat’, which uses animal cells grown in labs turned into food a la 3D printing. Currently, the process, which has an estimated cost of $20,000/kilo of meat, is considered too expensive to be a viable means of consumerism.
However, interest in the process is attracting investment and innovation across the sector, with several variations of faux meat substitutes already available on the market.
Natalie Guy, from the Perth-based La Viva Vegan, says that the market has changed drastically in the past couple of years as meat-free products develop across the sector. She says that, back then, supermarket soy-based cheeses weren’t that palatable, but, now, customers have all the options that they want, with products sporting almonds, coconut oil, and soy, attracting customers. Guy notes that, with the bigger brand names dipping their toes into the field, animal-free products will only become more interesting as a field, more than just to people who sell meat products, but also meat tools, like a meat slicer in Australia and the like.
For example, local Aussie burger chain Grill’d swapped to Beyond Meat patties, a plant-based burger claiming to look, cook and taste the same as beef, without any of the gluten, soy, or GMOs. The chain ran the option for 24 hours in 137 outlets across the country, noting that they’ve seen a decrease in meat burgers as more people embraced their meat-free products.
Ka Piese Melbourne Director Adrian Apswoude says that this signifies how people’s changing attitude are resulting in a change in products being offered. He notes that, by swapping meat for soy-based minces and marinades as well as putting time and effort into changing flavour and texture creates alternatives that are pretty much indiscernible to the average palate.
He notes that, even though people are initially confounded by them, meat-free alternatives are being embraced by Aussies, even by meat-eaters.
Local stores like Coles and Woolies are stocked with meat-free alternatives, like faux chick’n nuggets. In regions that don’t have supermarkets that stock such products, online sites have offerings as well.
Australia has a deeply rooted love with meat, which means that alternatives have an uphill battle to fight when having to get people to ditch, but, with increased health and environmental awareness, the demand for meatless products is only growing.