Retailers Increasing Their Focus On Humanizing The E-Commerce Experience, According To Report

iAdvize, a major conversational platform solutions firm that handles 2,000+ clients from across 100+ countries, recently published a survey of more than 100 US e-commerce and retail companies to see how the e-commerce field is changing customer experience. The survey was conducted before and during the COVID-19 pandemic and noted that the vast majority of brands (93%) consider their official site a key part of their marketing endeavours. However, about 60% have stated that they’ve been hit with setbacks that get in the way of their digital projects, like improving…

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