Microsoft Calls Out Google’s Bluff Regarding AU’s Plans To Make Tech Giants Pay For News

The Australian government revealed their proposed news media bargaining laws, which would make tech giants pay for news in the country. The proposed legislation, dubbed the News Media and Digital Platforms Mandatory Code, would lead to companies like Google, Microsoft, and Facebook negotiating with registered Aussie media outlets to share revenue from news content. Google Australia Managing Director Mel Silva stated that the company objects to the terms of the proposed legislation, warning that they would bar Aussies from using Google Search if the laws are implemented. Aussie digital marketing…

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How Brands Gain Exposure Through Reviews

Each review that is posted online by a customer is a free advertisement for a business. The name of the brand and the product gain exposure that translates to more traffic for the website. Online reviews provide the kind of mass exposure that cannot be gained through traditional digital marketing strategies. Besides that, reviews have the power to influence a consumer’s purchasing decision. Search engines like Google take note of the number of times that the name of the company appears in reviews. A business that is mentioned for lots…

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