The Importance Of Online Reviews

Online reviews are now a key facet of digital marketing, acting like the lovechild of word-of-mouth marketing and feedback. It doesn’t take much to see why online reviews are important, but for those still in doubt, here are a few points to help make it clear. Better customer understanding Reviews are the opinion of customers. That means that, by analyzing them, your organization/brand/company gets a better grasp of what’s going in your customers’ heads. In turn, this information can be used to improve your offerings and provide better customer experiences.…

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