Why Reviews Must Be Incorporated Into The Marketing Strategy

According to consumerist.com, it is a good idea to highlight a review or comment expressed by a customer in his words when marketing the brand in several channels. The real-time experience of your customers when shared on the website, blogs, and social media accounts can show how you deliver your brand promise to others. With content overload online, it would be quite difficult to create content regularly that will resonate with the audience. This is where you can use your very own customers as brand ambassadors. The opinions of your…

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