Different Methods For Advertising Reviews

Nothing is more valuable than a customer’s feedback. While reviews help a business to find their strengths and weaknesses in the products and services they offer, customer reviews also build credibility and improves a brand’s reputation. A business can utilise positive customer feedback by using different methods of advertising them on the internet. Display star ratings on a paid ad. Just like a film puts laurel leaves of awards on its posters, a brand can put its average star rating on its ads, which can reach thousands of people.  …

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Amazon Calling On Social Media Companies To Help Deal With Fake Reviews

Amazon recently posted a blog post calling on social media companies to help deal with fake reviews on their platform. In the blog post, posted on June 16, 2021, Amazon stated that unscrupulous elements on the platform are using social media to buy and sell fake product reviews, which has made it harder for the e-commerce platform to deal with the issue. Amazon expressed its belief that social media companies are too slow to properly deal with fake review activity on their platforms when they flag it down, though conceded…

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Why It Is Important To Listen To Your Customer’s Opinions

Customer reviews have become an important aspect of every business’s marketing campaign. The best examples of companies that focused their marketing initiatives around customer feedback are Netflix, Amazon, and Starbucks. It is difficult to imagine any of these companies being as successful as they are now without the benefit of knowing how to make the most of what customers think about them. How to encourage customers to leave a review The first step is to ask the customer for his/her feedback. Afterward, categorize the feedback according to how much they…

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Digital Marketing Mistakes To Avoid

With how many people are on the internet and how much time people spend online, it’s no surprise that good digital marketing and effective search marketing is so important for businesses these days. The vast majority of businesses simply won’t make it without good digital marketing, thanks to how competitive and cutthroat the field. Of course, digital marketing is still just another tool in the toolbox, meaning that it won’t really do much if it’s used wrong. Here are common digital marketing mistakes to avoid. Not having a clear strategy…

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The Crime Of Fraud And What The Law Says About It

Fraud is a broad term used in reference to acts that are intended to trick another person for monetary or personal gains through the use of deception or deceit. The most common examples of fraud are antitrust violations, bribery, credit card fraud, counterfeiting, extortion, forgery and misappropriation of trust funds. Fraud as a criminal and civil offense There are thousands of victims of fraud every year with most of them law-abiding citizens without any criminal records. The goal of fraud is to gain something of value like money through the…

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Cross-Border Freight Starts Off Slow In 2021

The COVID-19 pandemic has been hard on the global economy, even for logistics firms like Titan Transline, in spite of the greater need for their services. Cross-border freight started off weak in 2021 following monthly and yearly declines going out of 2020, but the drops were mitigated somewhat by strong performance from the trucking sector. Compared to January 2020, cross-border freight went down by close to 3% following a 0.4% uptick in December, and a 3.2% increase in November, according to data from the US Bureau of Transportation Statistics. December’s…

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Effective Ways To Encourage A Customer To Leave A Review

Customers are better promoters of products and services than marketing and sales teams. Companies that want to enhance their online reputation must make the effort to identify happy and satisfied customers because they are more likely to leave a favourable review. However, requesting for customer reviews is a little bit more complex because there are only a few ways to measure customer happiness accurately. Customers cannot be overwhelmed by emails; otherwise they will refuse to leave their feedback. Given these challenges, a customer review campaign must take only a few…

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How To Integrate Reviews In Social Media Channels

In 2020, more than 3.6 billion people were found out to be using social media – a number that is expected to increase to nearly 4.45 billion by 2025. This means that social media is the perfect place to highlight favourable customer reviews. Users of social media love to view behind-the-scenes stories of brands. Businesses can use story templates to showcase a selection of testimonials on Facebook and Instagram stories. Another option is the use of video testimonials to add an extra element of authenticity. Persuasive videos are the ideal…

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Decorating Tips To Feel At Home At Home

When we wake up in the morning and head down to our living room, we might not exactly feel right. At that point, we think it might be due to a lack of style, or because it’s not matching up to something else we saw. But that’s a bad move, if you consider it. While sometimes this works, most of the time it won’t, simply because it’s not authentic. It’s not by you, for you. If you’re going to decorate your home, you need to prioritize your own tastes, needs,…

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Why Reviews Must Be Incorporated Into The Marketing Strategy

According to consumerist.com, it is a good idea to highlight a review or comment expressed by a customer in his words when marketing the brand in several channels. The real-time experience of your customers when shared on the website, blogs, and social media accounts can show how you deliver your brand promise to others. With content overload online, it would be quite difficult to create content regularly that will resonate with the audience. This is where you can use your very own customers as brand ambassadors. The opinions of your…

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The Importance Of Online Reviews

Online reviews are now a key facet of digital marketing, acting like the lovechild of word-of-mouth marketing and feedback. It doesn’t take much to see why online reviews are important, but for those still in doubt, here are a few points to help make it clear. Better customer understanding Reviews are the opinion of customers. That means that, by analyzing them, your organization/brand/company gets a better grasp of what’s going in your customers’ heads. In turn, this information can be used to improve your offerings and provide better customer experiences.…

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What Do When You Are Wrongfully Accused Of Shoplifting

It can be frustrating and humiliating to be accused of shoplifting. A shopping experience turned out to be a nightmare for a journalist when he was wrongfully accused of shoplifting. The store claimed that they have a video that will support their accusation and made it clear to the journalist that he won’t be allowed to leave the store. The journalist walked inside a Somerfield store carrying two newspapers that he purchased from a newsagent nearby the store. As the journalist was paying for his purchases, he was accosted by…

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A Brief Insight Into The Cross-Border Trade Between Canada And The USA

Trucking is the preferred method for cross-border transport because it delivers a significantly valuable advantage of cost, timing, and visibility. Cross-border trade between Canada and the USA is considered big business because it generates astronomical profits for everyone involved, However, cross-border trade has its own set of rules from carrier requirements to custom paperwork and security clearances. The US Customs and Border Protection (CBP) and the Canadian Border Services Agency take cross-border shipping very seriously. Both agencies want to know what the trucks are bringing to their countries and their…

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Microsoft Calls Out Google’s Bluff Regarding AU’s Plans To Make Tech Giants Pay For News

The Australian government revealed their proposed news media bargaining laws, which would make tech giants pay for news in the country. The proposed legislation, dubbed the News Media and Digital Platforms Mandatory Code, would lead to companies like Google, Microsoft, and Facebook negotiating with registered Aussie media outlets to share revenue from news content. Google Australia Managing Director Mel Silva stated that the company objects to the terms of the proposed legislation, warning that they would bar Aussies from using Google Search if the laws are implemented. Aussie digital marketing…

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How Brands Gain Exposure Through Reviews

Each review that is posted online by a customer is a free advertisement for a business. The name of the brand and the product gain exposure that translates to more traffic for the website. Online reviews provide the kind of mass exposure that cannot be gained through traditional digital marketing strategies. Besides that, reviews have the power to influence a consumer’s purchasing decision. Search engines like Google take note of the number of times that the name of the company appears in reviews. A business that is mentioned for lots…

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Jobs You Can Take With A Graphic Design Degree

A lot of college students wonder what they can do with their degrees once they graduate. It’s an important question to ask, after all, and can even shape what degree students go for. Graphic design degree holders don’t have to be worried about options; as they have a wide range of professions they can get into. Their degree doesn’t limit them to graphic design, as they can also make a living making an Architectural illustration or the like.  Here are just a few of the options and the opportunities they…

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Retailers Increasing Their Focus On Humanizing The E-Commerce Experience, According To Report

iAdvize, a major conversational platform solutions firm that handles 2,000+ clients from across 100+ countries, recently published a survey of more than 100 US e-commerce and retail companies to see how the e-commerce field is changing customer experience. The survey was conducted before and during the COVID-19 pandemic and noted that the vast majority of brands (93%) consider their official site a key part of their marketing endeavours. However, about 60% have stated that they’ve been hit with setbacks that get in the way of their digital projects, like improving…

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