Coates Hire is a major name when thinking about event hire in Sydney and across Australia, and is popular for its support of the Virgin Australia Supercars Championship. That support stems from a contracted partnership, which Coates Hire has just agreed to extend for an additional three years, extending the deal beyond a decade.
This extended deal includes the iconic Coates Hire Leaderboard that’s always featured in Supercars broadcasts seen by Aussies across the country, and is even a key part of Supercars digital and social media outlets.
Coates Hire, living up to their reputation as a company that handles event hire in Sydney and across the AU, will continue to function as the Official Equipment Hire Partner of the Supercars Championship, and will be responsible with providing the equipment and services essential to delivering nine Supercars events, which include the Supercheap Auto Bathurst 1000, the Vodafone Gold Coast 500, and the Watpac Townsville 400.
Coates Hire also renewed their Naming Rights Sponsorship of the Supercars’ grand final event in Newcastle, currently dubbed the Coates Hire Newcastle 500.
Supercars CEO Sean Seamer expressed joy at hearing that Coates Hire have decided to extend their relationship with Supercars, saying that they’re delighted to continue working with equipment hiring company until the end of Supercars’ 2021 Season.
Seamer describes Coates Hire as a key part of the Supercars team, one responsible for a lot of the work done for making their events happen. Working together, he says, the two organisations have the passion and drive to make wonderful experiences for Aussies to enjoy.
Coates Hire CEO Jeff Fraser said that, as a proudly Aussie company, they’re proud to bring their experience and knowledge to the staging of the Supercars events, and continue their partnership with a sport that’s not only popular with customers, but also helps out communities across the AU.
Fraser says that Coates Hire is more than just a sponsor for Supercars, they’re the backbone of the events, contributing significantly to make sure that these events happen smoothly with their supply of equipment, materials, and services needed to place and keep the temporary infrastructure needed for these events.