Customers are better promoters of products and services than marketing and sales teams. Companies that want to enhance their online reputation must make the effort to identify happy and satisfied customers because they are more likely to leave a favourable review.
However, requesting for customer reviews is a little bit more complex because there are only a few ways to measure customer happiness accurately. Customers cannot be overwhelmed by emails; otherwise they will refuse to leave their feedback.
Given these challenges, a customer review campaign must take only a few steps to be effective. Adding another click to call-to-action will drastically reduce the number of review submissions. Customers are more likely to leave a review if they are given the motivation that they would be helping somebody else make a confident purchase decision as opposed to improving the online reputation.
Offering an incentive will encourage a customer to leave a review but there is a significant risk of being penalized by large review platforms. There are usually guidelines that prohibit incentives because they can take away the integrity of the feedback. By offering a simple “Congratulations for helping your peers” can be more effective in persuading a customer to open the email, click the link and leave a review.
The trick used by a digital marketing agency to gain a positive king kong marketing review is to optimize every step in the review process. They reach out to clients and ask whether they were satisfied with the services. Happy customers are more willing to share their experience with others.