India welcomes a new marketing campaign created by the Tourism Authority of Thailand entitled Open to the New Shades of Amazing Thailand. This came after the noticeable increase in the number of Indian nationals holding weddings in Rayong and other parts of Thailand. The current governor of TAT, Yuthasak Supasorn, was the lead of the tourism team from Thailand which attended the event launching at JW Marriott Aerocity located in the city of New Delhi. During the event, a number of India’s senior executives from various travel companies attended together with travel media and guests who are part of the business community in the country.
Tanes Petsuwan, TAT’s marketing communication’s deputy governor, gave a product presentation. He explained to the attendees that the goal of their new marketing concept is to encourage tourists to be open minded in order for them to fully appreciate what Thailand has to offer in terms of experiences as well as attractions.
Through the communication campaign, tourists will be able to get to know the latest products and get in touch with characters in famous attractions by means of creativity. They wish to encourage visitors who have been to the country to come back while they also want to encourage those who are travelling for the first time. Tourists will be able to get a new perspective on the attractions they have been to or they can try a brand new experience in their latest attractions.
Tanes also highlighted the wide array of tourism products that will encourage Indians to visit Thailand such as in the sector of culture, gastronomy, lifestyle, arts and crafts and nature and beaches.
The attendees of the event were also able to see a demo of the culture of the locals in Thailand through various activities including carving using fruits and vegetables, give color to the local Khon Mask, see stage performances like Thai classical dance and Muay Thai and have their hands covered with Thai patterns through painting.
TAT is also reaching out to various sectors in the country such as the wedding and honeymoon industry because they want to promote Indian weddings in Rayong and other scenic and cultural venues in the country.